Pear Media is the trading name of Pear Media Ltd, a company registered in England and Wales under company number 05234667. It is an independent, family-run group based in Cardiff, and the family business behind it began in 1997. Today it is home to six companies: iVisit Media, iVB, iDO, Pear OOH, Brightsky Media and Pear Publishing.

Pear Media Ltd at a glance

You may not know our name. But you’ve seen our work. The six companies are the names people tend to meet first, and Pear Media is the family they belong to. Some see a holding company. We see a family tree.

Trading name
Pear Media
Company
Pear Media Ltd
Registered in
England and Wales
Company number
05234667
Incorporated
17 September 2004
Family business since
1997
Led by
Ed Pereira, Director
Head office
Unit 3, Vale Business Park, Cardiff CF71 7PF, United Kingdom

The full record is on the Pear Media Ltd company information page, and the people and principles behind the group are on About Pear Media.

The six companies

Six companies. Different fruit. Same roots. Each has its own name, its own website and its own sign-off. You can also see all six Pear Media companies side by side.

iVisit Media: live events and experiential marketing

iVisit Media is the bridge between brands and their audience: “We don’t just put brands in front of people. We put them in the moment with them.” Its work includes a football match in Central Park, streamed to the world, and a takeover in the heart of Times Square. Its sign-off is Be there. Read more about iVisit Media or visit ivisitmedia.com (opens in a new tab).

iVB: world championship boxing

iVB, short for iVisit Boxing, puts it simply in its own manifesto: “Bringing world championship boxing back to the people.” It takes the biggest fights into the heart of the city, crowd first and broadcast grade. iVB is the creator of the Iconic Boxing Series: outdoor, civic-scale fight nights in landmark venues. More than 200,000 fans follow iVB across Instagram and TikTok. Its sign-off is Everyone’s ringside. Read more about iVB or visit ivb.co (opens in a new tab).

iDO: always-on out of home

iDO, or Info Display OOH, “transforms how brands connect with people every day” on the screens they pass, on the streets they walk and at the biggest live moments of the year, always on and always measured. Its sign-off is Always on. Read more about iDO or visit infodisplayooh.com (opens in a new tab).

Pear OOH: local out of home

Pear OOH, also known as Pear Out of Home, offers curated audience impressions in key locations: “Not everyone, everywhere. The right people, in the places that matter to them.” That means the high street where customers shop, the pub where they unwind, the station they pass twice a day and the doorstep they come home to. Its own site calls it the home of local outdoor advertising. Its sign-off is Right there. Read more about Pear OOH or visit pearoutofhome.co.uk (opens in a new tab).

Brightsky Media: tourism marketing and distribution

Brightsky Media places leaflets, mini cards, mini concertina cards and posters in exclusive point of sale stands where visitors actually stop, from hotel lobbies and holiday parks to motorway services, from Cornwall to Cheshire. Every stand is placed, photographed and tracked, and Brightsky Media works in partnership with Pear OOH. Its sign-off is Take one. Read more about Brightsky Media or visit brightsky.media (opens in a new tab).

Pear Publishing: independent publishing

Pear Publishing has been an independent house since 1997, publishing the stories people hold on to. Its titles include Enterprise and The IN. Its sign-off is Worth keeping. Read more about Pear Publishing or visit pearpublishing.com (opens in a new tab).

The Pear names, explained

Four names in the family begin with Pear. They are related, but they are not the same thing.

  • Pear Media is the group itself. It is the trading name of Pear Media Ltd and the family all six companies belong to, and this is its website.
  • Pear OOH, or Pear Out of Home, is the local out of home company in the family. Its own website is pearoutofhome.co.uk.
  • Pear Publishing is the independent publishing house in the family, and the publisher behind titles including Enterprise and The IN. Its own website is pearpublishing.com.
  • Pear Community, at pearcommunity.org, is coming soon. There is no site to visit yet.

Other brands and titles

Beyond the six companies, the family includes a set of specialist brands and titles, each with its own website.

How the companies fit together

Most companies wait for people to come to them. We go to the people. Pear Media is the tree and the companies are its fruit, and each one meets people somewhere different:

  • iVisit Media is the moment people show up for.
  • iVB is the fight they live for.
  • iDO is the connection that never switches off.
  • Pear OOH is the place they pass every day.
  • Brightsky Media is the idea in their pocket.
  • Pear Publishing is the story they keep.

Put together, the group is the last mile between brands and people. The internet reaches people everywhere. We meet them somewhere, from Welsh high streets to the world’s biggest stages.

The belief behind the group

The family business began in 1997, started by two brothers, Ed and Fed Pereira. (In Portuguese, Pereira means pear tree.) Ed Pereira’s own line from 1997 is the group’s founding belief:

“If you meet people where they are, you can create powerful connections.”

Pear Media Ltd, the company at its root, was incorporated on 17 September 2004, and Ed Pereira leads it today as Director. The group is still independent and family-run, and the founding belief lives on in its sign-off: Pear Media. Where people are.

For the longer version, read The Pear Media story: family-run since 1997. If out of home is new to you, start with our guide: What is out of home advertising?

Questions people ask

Who is Pear Media?

Pear Media is the trading name of Pear Media Ltd, an independent, family-run UK media group based in Cardiff. The company is registered in England and Wales under company number 05234667, and the family business began in 1997.

Which companies make up the Pear Media group?

Six companies: iVisit Media, iVB, iDO, Pear OOH, Brightsky Media and Pear Publishing. The family also includes brands and titles such as Culture OOH, iVisit, iVisit Info, Enterprise, The IN. and Experience Seeker.

Is Pear OOH part of Pear Media?

Yes. Pear OOH, also known as Pear Out of Home, is the local out of home company in the Pear Media family. Its website is pearoutofhome.co.uk.

Is Pear Publishing part of Pear Media?

Yes. Pear Publishing is the independent publishing house in the Pear Media family, at pearpublishing.com. Its titles include Enterprise and The IN.

What is Pear Community?

Pear Community, at pearcommunity.org, is one of the Pear Media brands. It is coming soon, so there is no site to visit yet.

Who leads Pear Media?

Ed Pereira, Director of Pear Media Ltd. He is one of the two brothers, Ed and Fed Pereira, who started the family business in 1997.