Pear Media began in 1997 as a family business started by two brothers, Ed and Fed Pereira. The company at its root, Pear Media Ltd, was incorporated on 17 September 2004. Today the group is independent, family-run and based in Cardiff, with Ed Pereira as Director and six specialist companies in the family.
1997: two brothers, one belief
The Pear Media story starts in 1997, with a family business started by two brothers named Pereira: Ed and Fed. It has stayed independent and family-run ever since.
At the heart of it was a belief. Ed Pereira’s own line from 1997 puts it simply: “if you meet people where they are, you can create powerful connections.”
It asks you to start with people rather than with a medium: where they walk, where they wait, where they unwind and what they keep. Then it asks you to go there. The group has its own way of saying it:
“Most companies wait for people to come to them. We go to the people.”
You can hear the same idea in the group’s sign-off, “Pear Media. Where people are.” It is there too in the way the group describes its role: the last mile between brands and people.
What meeting people where they are means
Out in the world, the belief is easy to picture. The internet reaches people everywhere. We meet them somewhere. That somewhere has a face: the fans at the gate, the fighter in the ring, the commuter on the platform, the regular at the corner pub, the family on a day out, the reader who keeps every issue.
Each of those people is a different kind of moment, and there is a company in the family for each of them. A match day and a morning commute ask for very different things. So do a holiday leaflet and a magazine worth keeping. What joins them is the starting point Ed Pereira set down in 1997: find out where people are, and meet them there.
In the end, it is a belief about place, and one of the group’s own lines puts it best: “Because no matter how the world changes, people still live somewhere. That’s where we stand.”
2004: Pear Media Ltd
The family business came first. The company at its root, Pear Media Ltd, followed on 17 September 2004, when it was incorporated and registered in England and Wales. Its trading name is simply Pear Media.
- Company
- Pear Media Ltd
- Registered in
- England and Wales
- Company number
- 05234667
- Incorporated
- 17 September 2004
- SIC code
- 73110, advertising agencies
- Director
- Ed Pereira
- Family business since
- 1997
If you need the full record, including the registered office and contact details, you will find it on our Pear Media Ltd company information page.
Other dates on the record
A family of companies carries more than one date, and a few are worth setting down here, exactly as they stand.
The year 1997 appears more than once. Pear OOH, the group’s local out of home company, gives 1997 as the year it was established on the Pear OOH website (opens in a new tab). iDO, the always-on out of home company, describes itself in the same spirit: since 1997, one belief, meet people where they are.
Enterprise (opens in a new tab), the magazine for entrepreneurs by entrepreneurs and one of the titles of Pear Publishing, has been in print since 2002. And Brightsky Media Ltd, the company behind Brightsky Media, was incorporated in 2008 and works in partnership with Pear OOH.
Those are the dates we can put on the record. The rest of the story is best told through the work.
Some see a holding company. We see a family tree.
Pear Media is the tree; the companies are its fruit. Six companies. Different fruit. Same roots. Each has its own name and its own craft, and each meets people in a different place:
- iVisit Media, live events and experiential marketing: the moment people show up for.
- iVB (iVisit Boxing), world championship boxing: the fight they live for.
- iDO (Info Display OOH), always-on out of home: the connection that never switches off.
- Pear OOH (Pear Out of Home), local out of home: the place they pass every day.
- Brightsky Media, tourism marketing and distribution: the idea in their pocket.
- Pear Publishing, independent publishing: the story they keep.
You can see all six side by side on the Pear Media companies page, or read how they fit together in about Pear Media.
From Welsh high streets to the world’s biggest stages
The belief from 1997 travels a long way from home. In the group’s own words:
“A football match in Central Park. A fight week at Wembley. A takeover in Times Square. A beer mat on the bar. A card in a visitor’s pocket. A story on the shelf.”
Some of that reach can be counted. More than 200 million impressions across one live event are credited to iVisit Media. iVB’s fight news runs on more than 300 screens, three times a week. Pear OOH has a network of more than 100,000 sites and 22 centres across the UK and Europe. And Enterprise has 275,535 copies in circulation.
And on a day out, Brightsky Media places leaflets, mini cards and posters in exclusive point of sale stands where visitors actually stop, from hotel lobbies and holiday parks to motorway services, from Cornwall to Cheshire.
Very different places, one habit: going to where people already are. As the group likes to put it, you may not know our name, but you’ve seen our work.
Where the story stands today
Today Pear Media is independent and family-run, as it has been since 1997. Ed Pereira, one of the two brothers who started the family business, is Director of Pear Media Ltd. The group’s head office is at Unit 3, Vale Business Park, Cardiff CF71 7PF, United Kingdom.
The founding belief still sets the direction. Six companies carry it, each in its own part of people’s lives, from the corner pub to the ringside seat and from the station platform to the reading chair.
New to the group? Start with who is Pear Media. For the full company record, see Pear Media Ltd company information. And if you would like to talk to the family, contact Pear Media.
Questions people ask
When did Pear Media begin?
The family business behind Pear Media began in 1997. It has been independent and family-run ever since.
Who started Pear Media?
Two brothers named Pereira, Ed and Fed Pereira, started the family business in 1997.
What was Ed Pereira’s founding belief?
In his own line from 1997: “if you meet people where they are, you can create powerful connections.”
When was Pear Media Ltd incorporated?
Pear Media Ltd was incorporated on 17 September 2004. It is registered in England and Wales under company number 05234667.
Who leads Pear Media today?
Ed Pereira is Director of Pear Media Ltd. The group’s head office is in Cardiff.
How many companies are part of Pear Media?
Six: iVisit Media, iVB, iDO, Pear OOH, Brightsky Media and Pear Publishing.