Our approach
The last mile between brands and people.
The internet reaches people everywhere. We meet them somewhere: at the ringside, on the high street, on the platform at rush hour, in the hotel lobby and on the page they keep.
Real places, live moments
People still live somewhere. That’s where we stand.
Some moments only happen in person: the walk to the gate before kick-off, the crowd on its feet on fight night, the pint at the end of a long week, the pocket-sized card that decides tomorrow’s day out. People forget what they were shown. They remember where they were.
So we start with places, not just audiences: the high street where customers shop, the pub where they unwind, the station they pass twice a day, the doorstep they come home to. Not everyone, everywhere. The right people, in the places that matter to them.
Six disciplines
Where we meet people.
Each discipline is led by a company built for it, with its own name, its own people and its own craft. Behind every one of them stands the same family and the same belief.
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Live events and experiential
We don’t just put brands in front of people. We put them in the moment with them: a football match in Central Park, streamed to the world, or a takeover in the heart of Times Square.
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World championship boxing
The biggest fights, taken into the heart of the city through the Iconic Boxing Series. Crowd first and broadcast grade, so everyone gets to feel them.
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Screens and always-on out of home
The screens people pass, the streets they walk and the biggest live moments of the year. From city screens to stadiums, from Wembley to Times Square. Always on, always measured.
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Local out of home
The high street, the pub, the station and the doorstep, through a 100,000+ site network across the UK and Europe. Culture OOH handles out of home and print distribution for the arts, heritage, tourism and events.
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Tourism distribution
Leaflets, mini cards and posters in exclusive stands where visitors actually stop, from hotel lobbies and holiday parks to motorway services. iVisit inspires days out and short breaks across England, Wales, Scotland and Ireland.
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Publishing
Content worth keeping, from an independent house since 1997. The family’s titles speak to entrepreneurs, to lovers of art, fashion and gastronomy, and to people who seek out richer experiences.
Five steps
How we work with you.
However many companies a campaign draws on, it starts the same way: with one conversation.
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One conversation
Tell us who you want to reach, where and when. From there the whole family is open to you, so there is no need to brief six companies to find the right one.
Pear Media
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Plan
We plan around where people are as much as who they are: the routes they take, the places they choose and the moments they would not miss. Anyone can buy impressions. We curate them.
The family
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Print and place
Pear OOH runs local campaigns as one turnkey service: plan, print, distribute, display and report, with a 300+ strong activation team and 22 centres across the UK and Europe. Brightsky Media puts leaflets and cards into exclusive stands where visitors stop.
Pear OOH, Brightsky Media
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Show up live
Some campaigns need a crowd, not a site. iVisit Media puts brands in the moment with their audience. iVB takes world championship boxing into the heart of the city, crowd first and broadcast grade.
iVisit Media, iVB
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Measure and report
Being there is half the job. Showing you it happened is the other half. iDO is always on and always measured. Every Brightsky Media stand is placed, photographed and tracked. And reporting is built into Pear OOH’s turnkey service.
iDO, Brightsky Media, Pear OOH
Where we work
From Welsh high streets to the world’s biggest stages.
The family works from Cardiff and goes wherever people are: across Britain’s high streets and holiday parks, into its stadiums, and over the Atlantic to New York.
- Cardiff
- Home, and the family’s head office at Vale Business Park.
- London
- A fight week at Wembley. From Wembley to Times Square, iDO follows the biggest live moments of the year.
- Cornwall to Cheshire
- Brightsky Media’s stands, in hotel lobbies, holiday parks, motorway services, supermarkets, cafes and hairdressers.
- Further afield
- A football match in Central Park, streamed to the world. A takeover in the heart of Times Square.
Work with the family